The Next Jony Ive Doesn’t Exist. And That’s Why Your Design Strategy Is Failing.
Companies keep hunting for the next Jony Ive, hoping one hire will fix their design problems. But iconic design never came from a single genius — it came from a specific culture of brutal critique, executive patience, and relentless iteration. The real reason your design strategy is failing isn’t talent scarcity. It’s your unwillingness to build the boring, invisible infrastructure that makes creative excellence possible.