AI Makes Building Products Easy. That’s Exactly Why Most Will Fail.
AI has demolished the barrier to building products β but that’s exactly why most will fail. When execution becomes nearly free, the ability to judge what’s worth building becomes the scarcest, most expensive skill in the room. The one-person company era doesn’t eliminate product managers; it forces them to evolve from feature definers into capability orchestrators who validate demand, design trust systems, and build sustainable loops.