Founder Advice

The Landing Page Template Is a Lie. Here’s What Actually Works.

Stop chasing landing page templates. They don’t convert because they ignore human emotion, context, and trust. The real path to high conversion is a set of strategies: lead with emotion, drop screenshot-worthy quotes, write from the reader’s perspective, take a controversial side, and subvert expectations. No formula. Just deep understanding of your audience’s pain.

The Bathroom Meeting That Built a $1.5 Billion Company

Decagon’s co-founder Ashwin Sreenivas reveals how he and his co-founder faked two offices in a one-bedroom apartment to land enterprise clients — and why the real secret to product-market fit is targeting knowledgeable buyers, not fabricating differentiation. The brutal truth: if you have to convince a customer, they don’t have the problem.