Douyin

The Party’s Over: Why Douyin’s Profitability Push Means Meituan Just Won the War

Douyin’s local life pivot from GMV to profitability is a tacit admission that it can’t crack Meituan’s offline moat. With a 57% verification rate vs. Meituan’s 80%, the real gap is widening. The high-star hotel growth? Shared spoils from Ctrip’s antitrust crackdown, not a Meituan defeat. The asymmetric war is over—now both sides have to play by the same rules.