Consumer Trends

Stop Celebrating the Decline of Drinking. We’re Just Broke.

The Gallup poll showing record-low drinking in America is being celebrated as a wellness win. It’s a lie. We aren’t getting healthier; we’re just broke. The alcohol industry priced out the middle class, driving Americans to cheaper, more accessible escapes like cannabis, sports betting, and doomscrolling. We haven’t cured our need to escape—we’ve just outsourced it.