BMW Just Taught Us a $100,000 Lesson: You Don’t Own Your Car Anymore
BMW’s Spider-Man ad on your dashboard isn’t a mistake—it’s a signal. The car you bought is now a platform for manufacturer profit. Over-the-air updates mean you never truly own the software. This is the opening move in a battle over who controls your vehicle’s attention, data, and features long after the sale. Your car is no longer a product; it’s a distribution channel.