I Spent 18 Months Building a Robot Company. The “Marketing Genius” Label Is a Lie.
The founder of a new home robotics company was called a ‘marketing genius’ after a viral video. The truth is more interesting: he’s a system for learning, not a genius. He tests everything, admits he’s wrong, and builds a company that can survive long enough to find the right answer. This is the real playbook for the 0-to-1 game.