DuckDuckGo’s Sunglasses Are the Funniest Brand Joke of the Year — And the Most Uncomfortable
DuckDuckGo — the privacy-first search engine — announced sunglasses, and the internet lost it. But the real joke isn’t about eyewear. It’s about how every tech brand eventually trades its founding principles for shelf space. The sunglasses are a mirror showing us how thin the line is between a company that stands for something and one that just says it does.