Your ‘Precise’ Ad Targeting is a Zero-Sum Death Trap
Most marketers waste their budgets bidding on high-intent product keywords, assuming they’re capturing ready-to-buy customers. In reality, they’re entering a zero-sum bidding war that compresses multi-dimensional users into flat demand signals. The real marketing moat isn’t intercepting category traffic—it’s becoming the user’s ‘standard answer’ by addressing upstream lifestyle pain points before they even realize they need your product.