The Diamond Industry Is a Lie. It Just Took 70 Years to Collapse.
The diamond industry’s entire value proposition was never about rarity — it was about a story so convincing you’d spend two months’ salary to prove it. Now lab-grown diamonds have exposed the illusion, and Anglo American’s CEO just admitted they saw it coming too late. The real disruption isn’t a cheaper stone — it’s a fundamental redefinition of what ‘authentic’ means.