The Real Product George R.R. Martin Is Selling Isn’t Books
George R.R. Martin’s ‘Better Late Than Never’ blog post isn’t about a delayed book—it’s about a broken trust. The top comment says it all: ‘At this point I just call it bait.’ The real product Martin has been selling isn’t a story; it’s the anticipation itself. And the fandom’s resentment is the cost of realizing they’ve been kept in a holding pattern, not a conversation.