Meta Just Killed Cheap Followers. That’s the Best Thing That Could Happen to You.
Meta’s removal of the Page Likes optimization isn’t a death sentence for growth; it’s a filter against vanity metrics. By forcing advertisers to optimize for profile visits, Meta is killing the ‘dead fan’ problem that ruined organic reach. The new playbook requires treating your profile as a high-converting landing page and using ad spend to amplify organic hits, not buy fake influence.