Alberta

GEO Is a Trap: Why Being ‘Seen’ by AI Will Ruin Your Brand

Marketers are panicking over GEO, desperate to be mentioned by AI. But treating AI like another ad channel is a trap. AI doesn’t browse; it summarizes. If your brand data is messy and your messaging relies on vague vibes, AI will misrepresent you. Visibility without accuracy is a liability. It’s time to clean up your data.