Advertising

The Internet Is No Longer Yours. It Belongs to the Bots.

Time magazine is now serving ads directly to AI agentsβ€”not to humans. This shift from human psychology to algorithmic bribery will fundamentally restructure the internet. If you’re not paying to influence the machine, you’re invisible to it. The old advertising playbook is dead.

AI Is Eating the Internet. And Your Favorite Sites Are the First to Go.

AI search interfaces are cannibalizing publisher traffic, collapsing the ad-supported model that funded free online journalism. Publishers must feed the AI or be forgotten, but both paths lead to the same end: a walled-off, paywalled internet. This is the first tremor of an earthquake that will reshape how we access information.

You’re a ‘Bad User’ to Reddit. And They’re Coming for You.

Reddit is systematically degrading old Reddit through a thousand small cuts β€” login walls, broken incognito, killed APIs β€” to push out “bad users” who don’t generate ad revenue. But the users they’re shedding are the same ones who built the culture, wrote the deep-dive posts, and moderated the communities that made Reddit worth billions. This is the enshittification playbook in real time.

The Free Software Utopia Is a Trap β€” And We’re All Walking into It

AI is driving the marginal cost of software to zero, creating a utopian dream of free apps. But the nightmare is that the only sustainable business models left are extractive: ads, addiction, and lock-in. This article explains why your favorite apps are getting worse β€” and what it means for creators and users alike.

SEO Is Dead. Here’s What Actually Works Now.

SEO isn’t dead β€” it’s evolved. AI search has turned content into training data, not traffic. The winning strategy? Stop chasing Google keywords and start building direct community relationships. Marketers who pivot to answering repeated community questions will own their leads. Those who don’t will lose their pipeline.