Stop Blaming Ad Networks. Your Internal KPI War Is Killing Your ROI.
The biggest bottleneck to your ad revenue isn’t the ad network’s eCPM or waterfall configuration. It’s the internal KPI war between your user acquisition and monetization departments. When teams optimize for isolated metrics, short-term revenue chasing actively destroys long-term LTV and spikes acquisition costs. It’s time to unify under one ROI-driven strategy.