The ‘Great Product Sells Itself’ Myth Is a Dangerous Lie
The belief that a great product sells itself is a dangerous lie destroying company value. When engineering teams build in a vacuum and treat marketing as an afterthought, businesses suffer from internal friction, delayed launches, and commercial failure. From the iPod to the Humane AI Pin, true success requires integrating GTM strategy into R&D from day one, unifying cross-departmental metrics, and realizing that today’s true bottleneck isn’t techโit’s commercialization.