Why ‘poop.bike’ Is the Smartest Domain Purchase You’ll Ever See
The domain ‘poop.bike’ has absolutely zero practical utility, yet it might be one of the smartest digital investments of the last decade. In an internet drowning in sterile, functional URLs, the true value of digital real estate isn’t in what it does, but in the story it tells and the reaction it provokes. Utility is invisible; audacity is unforgettable.