Stop Building Delight Features. Theyβre Killing Your Product.
Most product teams waste resources on βdelightβ features that quickly become expected, while neglecting the boring basics that actually keep customers from leaving. This article provides three quantifiable criteria to identify true high-sequence customer needs: willingness to pay under budget pressure, cost of the problem remaining unsolved, and the pain of current workarounds. Stop chasing delight. Start obsessing over the invisible.