Microsoft Spent $80 Billion to Learn the Hard Way: You Can’t Buy Your Way Into Gaming
Microsoft spent nearly $80 billion on game studios, but Xbox still feels like an afterthought. The real failure isn’t hardwareโit’s treating gaming like enterprise software. You can’t buy developer loyalty, and you can’t acquire a culture. This is the lesson for anyone investing in creative industries: money can buy a studio, but it can’t buy a soul.