Your Growth Metrics Are Lying to You. Here’s What’s Actually Killing Your Company.
For a decade, tech companies optimized DAU, retention, and viral coefficients β mistaking captivity for loyalty. But dark patterns are withdrawals from an invisible trust account, and the bill is coming due. The companies that survive the next decade won’t win with growth hacks. They’ll win with ‘anticipated goodwill’ β the compounding asset that structurally lowers every cost in your funnel and makes users defend you when everything goes wrong.