The Designer-as-Product Shift: Why Your 10 Years of Experience Are Worthless
80% of designers are trapped in an ’employee logic,’ reduced to replaceable technical workers. To survive the end of traffic dividends, you must embrace The Designer-as-Product Shift: transforming from a platform-dependent executor into a five-layer personal product. By building capability, service, content, user, and system layers, you create an irreplaceable lifelong brand asset.