Stop Calling the PokΓ©mon Airport a Gimmick. Itβs a Masterclass in Survival.
When Noto Airport reopened as the world’s first PokΓ©mon-themed airport after a devastating earthquake, many dismissed it as a cute marketing gimmick. But beneath the Pikachu decals lies a radical strategy: weaponizing nostalgia to fight depopulation and rebuild regional identity. Here’s why pop culture is the ultimate blueprint for disaster recovery.