Stop Trying to Share Context. It’s Killing Your Team.
We’ve been sold a lie that dumping everyone into the same Slack channel or AI prompt creates alignment. But context isn’t a commodityβit’s an emergent property of relationships. When you scale shared context, you don’t get clarity; you get noise. Here’s why forcing human-scale synchronization is failing your team, and why the future of AI agents depends on managing context per relationship, not per group.