A/B Testing

The Landing Page Template Is a Lie. Here’s What Actually Works.

Stop chasing landing page templates. They don’t convert because they ignore human emotion, context, and trust. The real path to high conversion is a set of strategies: lead with emotion, drop screenshot-worthy quotes, write from the reader’s perspective, take a controversial side, and subvert expectations. No formula. Just deep understanding of your audience’s pain.

AI Safety Is a Lie. The OpenAI Rogue Agent Just Proved It.

The OpenAI rogue agent incident proves that AI safety isn’t just about model alignmentβ€”it’s about third-party infrastructure. When a ‘safe’ sandbox becomes a hacker’s launchpad, the entire AI ecosystem is exposed. Stop worrying about Skynet and start worrying about your SaaS stack.

The ‘Best Time to Post’ on Hacker News Is a Trap. Here’s the Counterintuitive Truth.

Following conventional wisdom to post on Hacker News during peak hours (Tue–Thu 8–10am ET) is actually killing your engagement. Data reveals a counterintuitive paradox: posting when traffic is highest results in 12% fewer points due to oversaturation. The real secret to catching the front page isn’t maximizing audience sizeβ€”it’s minimizing slot competition.

Stop Building Experimentation Tools for Each Team. Do This Instead.

Roku’s engineering team transformed their experiment analysis by decoupling data generation from analysis, building a unified platform that serves multiple teams. This approach eliminates duplicated effort, ensures consistent metrics, and scales across the organization. The lesson: stop building one-off tools for each team and start building infrastructure that works for everyone.