Airtable Was Never an $11 Billion Company. Here’s the Truth.
Bending Spoons buying Airtable for $1.28 billion looks like a tragic fire sale for a former $11B unicorn. It’s not. This is a masterclass in distribution arbitrage. They didn’t buy the software to save it; they bought a deeply entrenched user base to cross-sell their ecosystem. Valuations are fake. Distribution is real.