Mistral Just Proved That Rebrands Are What Companies Do When They’re Losing
Mistral’s glossy rebrand of Le Chat is a cosmetic fix for a structural problem. While they invest in brand identity, open-source competitors with better weights and licenses are pulling ahead. This isn’t a growth strategy โ it’s a tell. For anyone evaluating AI tools, the lesson is clear: ignore the marketing, test the models, and trust benchmarks over vibes.