Server-Side Tracking Will Save Your Ads โ And Quietly Destroy Your Data
Server-side tracking via Meta CAPI was supposed to solve your data loss problem. Instead, it likely created a second, parallel data pipeline that silently corrupts your ad performance through duplicate events, mismatched IDs, and broken deduplication. Here’s why most Shopify implementations are worse than having no server-side tracking at all โ and how to fix it.